It’s not about the words, you know? It’s about The Words

Let me tell you a story about a Mr. T who made fine tea powder. Unfortunately, not many bought Mr. T’s tea. He sang peons in its praise, wrote up a storm, but sadly to no avail. He wondered why people wouldn’t read the detailed document he had written about his tea, its aroma, and taste.

Finally, he decided to consult his friend, a professional content writer. He shook his head in disbelief when the content marketing expert told him that most people did not read the things he wrote because they never discovered his content, and the few who did ran away faster than Usain Bolt because they simply couldn’t relate to it, leave alone enjoy reading it!

What does this signify? That even the best of products need the right kinds of communication to go with it; and that simply writing long prose is not going to do the trick any more. You must find relevant and interesting ways to connect and communicate with your customers. When you speak to your potential customers convincingly and mange to create a bond of trust, the likelihood of them buying your product increases many-fold.

Effective content marketing lets you relate to your customer on a whole new level. Articles, blog posts, white papers, infographics, social media updates, etc., help you engage with your audience using various flavours of content. Here is what research tells us:

  •  63% of companies said posting content on social media has increased marketing effectiveness.
  •  67% of Twitter buy from a brand they follow.
  • Informative blogs on company sites result in 55% more visitors.
  • 70% of customers prefer getting to know a company via articles/blogs rather than advertising.

Though it’s a cliché now, there is no denying the fact that social media is one of the most versatile and effective channels for content marketing. But what you post on your social media page matters; keep posting a steady stream of sales posts and tweets and you will lose even your most loyal followers.

An effective way to use your company’s page on Facebook, Twitter or Linkedin is to put up an interesting titbit with a link that will lead visitors to an informative blog, article or whitepaper on your website. This presents you with an amazing way to reach out to users who had never before heard of you and direct them to your website where they can discover so much more about your brand.

An informative and well written blog can double up as a sales tool, highlighting specific features of your product or speaking exclusively to a carefully chosen buyer personas. Such focused blogs can help you sell your products to targeted customers much more effectively than a generic web page.

But the important thing is to remember that the quality of your content matter the most when you are using content marketing. It really is not just about the number of words, jargons or key words you play with. It’s about using the right words in the right numbers, and the right message for the right audience profile. Are you looking for an expert team content writers who are well-versed in the art of content marketing? Of course, we’re here! And we’d love to help!  



Category: Content Development, Content Marketing, Web, Writing


Comments are closed.